What is branding? Branding 101

If you have problems understanding what branding is all about, this post is perfect for you.

What isn't branding?

To start, we are going to change the misconceptions you could have about what branding is.

Branding isn't:

-a logo

-a product or service

-the promise made to the costumers

What really is branding?

Designers and marketers tend to think that branding is something they create, the story told to the consumers (thru graphic elements, publicity, etc.). But in reality, branding is the gut feeling the customer gets from a service, product, or company.

Conclusion:

Branding is the perception the public has over a company. It cant be controlled, but thru good brand strategy, it can be heavily influenced.