Some logos capture our hearts and imagination, and some others don't feel right. Discover the secrets of great logo design in the following blog post.
Rule 1: Make it simple
In the modern day, we are bombarded by information and graphics like no generation before, resulting in a shorter attention span. Now at day, logos need to be simple and recognized quickly.
Minimal logos, fast to recognize and understand, are a must for companies to succeed in the smartphone era. The digital world is the arena, and attention is the main prize.
Rule 2: Make it appropriate
A logo is the face of the company. Appropriate doesn't mean descriptive; the logo should capture the vibe and feel of the company thru visual elements.
Rule 3: Make it unique and memorable
A good logo is unique and memorable. If it looks generic with an unoriginal concept, it is a bad logo.